Lazzara Yachts Blog

The Ultimate Question – The naked truth

Posted on 22. Jan, 2009 by Rich Lazzara in Lazzara Yachts

The Ultimate Question Part 1

Im posting the actual transcripts from all the captain survey calls we recently completed.  No company in our industry would do this, nor have we ever done it.  So why am I posting them now? Because they are all good. Actually, no there are some that mention a competitors yacht as being better.  I can hear it now from someone in our company “Are you crazy?” or “What were you thinking, why would you even post those.  why not just post the good ones?” Simple, its time for things to change.  

There arent many products you cant research online and find out the real story.  Between forums, reviews and social media, most any purchase can be researched and the “naked truth” found.  Shouldnt captains, owners, brokers have the same access to information about multimillion dollar purchases as some housewife has on an oven?  Of course they should and it will only help our industry get better.  Transparency, honesty and integrity are attributes everyone is looking for from a company.  My family has always conducted business with honesty and integrity, something passed down from my Grandfather.  Its time to add some transparency. 

More after the link

Download PDF HERE

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